Project Statement:
1.Background
I plan on making this for my church. The medium it would be reproduced on could be t-shirts, directories, or posters. There is also a Christian music festival called Creation Fest every year. I could also sell them the design.
2. Target Audience
My target audience would be anyone who is religious and believes in Jesus Christ, also anyone who is curious about Him.
3. Objectives
I want them to buy the item of course, but also spread the word about the product. I want them to see the suffering and read the text and understand what he went through to save us.
4. Obstacles
Some people who don’t believe in Jesus Christ will either be hesitant or non-responsive to my image.
5. Key Benefit
They will experience Christ both through imagery and His word.
6. Support Statements/Reasons why
I don’t think the key benefit outweighs the obstacles. The obstacles will always be there. Some of the people who don’t believe might be effected by the message in the image but most won’t.
7. Tone
The tone will be emotional. I want people to see the pain that Jesus went through for us.
8. Media
I could see this on t-shirts, posters, billboards, album covers...the possibilities are endless. I think I the main channel of media will be t-shirts though.
9. Creative Considerations
It is a possibility that the verses in the image could be translated to different languages. For right now though, it will remain in English.
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