Wednesday, February 22, 2012

New creative brief for Type Project

Project Statement:
1.Background
This will be used for either t-shirt design. posters, or a DVD cover. 
2. Target Audience
The target audience for this will be fans of Zach Galifianakis’ movies or stand up comedy.
3. Objectives
To illustrate Zach using his name and have the rendering be recognizable to everyone.
4. Obstacles
The population that aren’t familiar with his work or are not fans.
5. Key Benefit
People will have something to remember Zach Galifianakis, be it a movie, or a stand-up comedy show.
6. Support Statements/Reasons why
The key benefit will expose the image of Zach to both fans and non-fans. This secondary publicity will help promote his work even more.
7. Tone
The tone will be light.
8. Media
I could see this on t-shirts, posters, album covers...the possibilities are endless. I think I the main channel of media will be t-shirts though.
9. Creative Considerations
None

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